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Search Engines Tutorials

Course Content
This Virtual Training Company tutorial is perfect for those who are new to search engines and the Internet, and those who get frustrated when searching and would like a better way to find exciting new information. Author Kathy Evans will help you become more efficient in your searches. She begins by introducing you to directories and search engines, helping you learn to develop a search strategy. She will familiarize you with AltaVista and Google and help you customize your browser.
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Overview
Introduction (00:51)
Quick Tour of the Web (03:56)
Directories (04:22)
Search Engines (04:22)
What are Meta Search Engines (03:11)
Subject and Links Pages (03:30)
Open Directory Project (04:13)
AltaVista (02:51)
Evaluating Pages (04:23)
Family Filter (01:54)
Why can't I find what I want? (06:28)
Directories
How Directories Work (02:27)
Finding Information with a Directory (01:37)
Finding Information with Yahoo & Looksmart (02:41)
Searching a Directory (1) (03:16)
Searching a Directory (2) (02:04)
Search Engines
How Search Engines Work (1) (06:20)
How Search Engines Work (2) (05:57)
Finding Information with Search Engines (1) (04:23)
Finding Information with Search Engines (2) (03:22)
Finding Information with Search Engines (3) (01:45)
The Invisible Web (04:56)
Resources for the Invisible Web (02:25)
When to use the Invisible Web (02:02)
Finding Information on Invisible Web (02:33)
Finding an ATM Machine on the Invisible Web (01:55)
Find a Flight to Paris on the Invisible Web (02:47)
Optimize your Search
Define A Search Strategy (01:51)
Which Service should I Use (03:37)
Fine Tune your Keywords (02:09)
Search Engine or Directory (01:30)
Useful Resources (01:48)
Searching for FTP Resources (02:40)
Downloading FTP Files (01:59)
Resources for Anonymous FTP Sites (00:37)
Other Areas to Search
Introduction to News Groups (01:21)
Wide Area Information System (00:34)
Using Gopher to Search (01:29)
Search Options (03:10)
Finding Tickets (02:24)
Using a Cluster Search (01:40)
Finding Exchange Rates (02:55)
Boolean Operators
Introduction to Boolean Operators (00:46)
Boolean Searching (1) (02:27)
Boolean Searching (2) (02:18)
Introduction to Grouping Operators (02:22)
Using Grouping Operators (02:56)
Stop Words (00:29)
Natural Language Search (01:53)
Concept Searching (02:01)
Phase Operators & Proximity Searching
introduction to Phrase Operators (02:35)
Phrase Operators in Action (03:20)
Proximity Operators (01:56)
Combining Phrase and Proximity (00:56)
Proximity Searches in Lycos (02:48)
Proximity Searches in AltaVista (01:23)
Required & Excluded Terms (01:57)
Using Wild Cards to Search (01:52)
Using Word Stemming (01:26)
More on Word Stemming (01:14)
Required & Excluded Terms
Using - and + Symbols (1) (01:59)
Using - and + Symbols (2) (02:07)
Introduction to Field Searching (02:04)
Field Searching in Action (03:22)
Restrictions on Results (02:06)
Advanced Searching & Algorithms
Introduction to Advanced Web Searching (01:06)
Using Advanced Search (01:10)
More on Advanced Searching Techniques (02:46)
Search Engine Syntax (02:37)
Search Engine Syntax (2) (03:10)
How Search Engines Rank Pages (1) (02:50)
How Search Engines Rank Pages (2) (01:34)
How Successful is Ranking (02:44)
Problem Solving
How to deal with Problems (1) (03:08)
How to deal with Problems (2) (02:40)
Dealing with Errors (03:05)
Using cached for Missing Pages (01:53)
Resources for helping find missing pages (03:24)
Reporting Broken Links (01:16)
Customizing your Browser
Working with your Browser (02:07)
Book marking Searches (02:36)
Using the Browsers built in Search (04:21)
Introduction to a Key Sites Library (02:10)
Organising and adding Key Sites (03:23)
Useful Resources
Using Copernic (03:36)
Searching Newsgroups (1) (01:42)
Searching Newsgroups (2) (03:43)
Advanced Newsgroup Searching (04:09)
Searching Serve Lists (1) (02:13)
Searching Serve Lists (2) (02:57)
International Language Searches (03:56)
Resources for International Search Engines (03:13)
Specialized Information Sites (03:07)
Resources for Education (02:53)
Searching for People (01:53)
Searching your Ancestry (01:54)
AltaVista
AltaVista's Settings (02:38)
Filtering AltaVista's results (01:47)
In-depth look at AltaVista's Tools (01:30)
AltaVista Search Facilities (03:52)
AltaVista's Search Assistant (02:07)
AltaVista's International Sites (02:23)
Google
Setting Google's Preferences (02:12)
Searching with Google (04:00)
Advanced Searching with Google (03:14)
Web Resources for the Search Engines (03:25)
Technical Resources for Search Engines (03:10)
Using the Search Engine Resource Sites (03:52)
Fast Search
Introduction to Fast Search (01:24)
Customize Fast Search Settings (01:56)
Basic Fast Search (01:21)
Advanced Fast Search (04:11)
Introduction to Highway 61 (03:20)
Searching with Highway 61 (04:25)
Optimizing your own Site
Introduction to optimising your own site (01:17)
Choosing your Keywords (04:17)
Resources to help rank your site (02:46)
Introduction to Word tracker (04:26)
Analysing your Keywords with Word Tracker (01:23)
Using the Internet Keyword Finder (01:16)
Using Gotos Keyword Inventory (01:25)
Using Bruce Clays Optimisation Tools (02:41)
Meta Tags
Introduction to Meta Tags (02:19)
Writing Meta Keyword Tags (04:21)
Writing Meta Description Tags (01:56)
Optimizing your Meta Tags (03:44)
Keyword Prominence in your Page (02:05)
How to use your Keywords in Tables (03:20)
Keywords in the Alt and Link Text (02:18)
Adding Keywords to your Title Tag (02:00)
Keywords in other Tags (02:00)
Adding your Keywords in the Text (01:30)
Summary for Optimizing for Robots (02:14)
Keyword Density
Introduction (01:41)
Keyword Frequency Counter (02:18)
Density Analysis (03:49)
Customized Analysis (03:53)
Submitting your Site
Where to Submit your Site (01:19)
Submitting to AltaVista (03:07)
Submitting to Inktomi (01:29)
Submitting to the Smaller Engines (01:09)
Introduction to Submitting to Directories (02:50)
Submitting to Dmoz (Open Directory) (04:48)
Automated Submission Tools (02:18)
Using the Top Dog Submission Tool (02:48)
Ranking
Links popularity (02:41)
Beware of FFA pages (01:27)
How Popular are You? (03:49)
Tips for Using a Frameset (04:09)
Hidden Text Links (04:26)
Check to see if you are Listed (02:32)
Pay for Listings (01:07)
Buying a Number 1 Listing (01:18)
Pay per Click Listings (05:32)
Advanced Optimization
Spamming the Search Engines (02:44)
What are Doorway Pages (00:59)
Using a Page Generator (03:47)
Cloaking and IP Delivery (02:47)

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Tutorial Information / Pricing
Title: Search Engines
Author: Kathy Evans
SKU: 33277
ISBN: 1930519540
Duration: 7 hrs / 159 Lessons
Compatibility: Win XP, 2000, 98, NT, Mac OS X, OS 9

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